The Pod by Whiting Architects - NAT
Sebastian Hundt Photography 2013
Trend Forecasting Page
Trend forecasting page consists of lots of inspirational images that links back to the trend.
My trend was Immaculate Flaws, therefore the images are of the mixed metals colour scheme as well as including amazing things made from recycled objects.
The heading is clear and concise, accompanied by a paragraph to highlight the concept.
Daylight Depth of Field Shots placed in a layout that links back to Russh. The images are centred with lots of white spaces surrounding it. I added white lines within the images to link the two together, creating structure, and the lines allows our eyes to drift towards the watch which is the main focus.
The heading is clear and legible as well as bold, accompanied by a few lines to introduce the images.
The products are all labelled and priced.
Daylight Depth of Field
The main focus is still drawn onto the watch as it is just off centre and is in focus. Everything ultimately links back to the concept of Immaculate Flaws especially with the cigarette butts, toilet roll and the tissue flowers.
The colour scheme is still tied down to mixed metals especially with the lighting and the water reflection in the background.
Daylight Depth of Field
The main focus is drawn towards the watch as it is almost centred and is in focus within this photoshoot.
The colour scheme draws us back to mixed metals with the golds, silver and blacks.
The concept of immaculate flaws is highlighted through the cigarette butts, toilet roll, broken corona bottle and the tissue flowers.
The setting is placed on rocks, linking us back to the ground, our land and the fact that individuals now don’t realise how beautiful our natural homeland is and that they are only polluting it with discarded items while we wonder why it does not appeal to us anymore. But what if we transform those discarded items into something we can admire and appreciate?
Depth of Field shots placed in a magazine layout that relates back to Russh magazine. There is a clear heading, lots of white space, a small concept narrative and items labelled and price.
Only difference is the actual layout, instead of the images being in the centre with lots of white space surrounding it on either page, it is placed within the centre of the double spread.
The large amount of white space still links back to Russh.
Rejected & Resurrected
Magazine layout of flat lay. Incorporating aspects from Russh as it is designed to be featured within the magazine.
The image is stretched to the edges of the page, integrating the big, stylish, edgy and legible heading. There’s also a creatively written narrative that goes along side the flat lay, and the items are all labelled and priced.
As this is placed on a double spread, there are lots of white spaces that links back to Russh layouts.
Russh Magazine Layout
Trend Forecasting layout consists of lots of text, as compared to the previous two layout inspirations. Lots of images placed almost like a collage.
More ‘scrapbook’ looking and messy, although straightforward. Very informative and everything links perfectly with one another to give off the overall feel and gist.
A more professional looking moodboard that relates and identifies the concept.